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In just two and a half years, with just six people, Adam Robinson bootstrapped his company, Retention.com, to $12M Annual Recurring Revenue (ARR) with 6 employees. By next year, he’s on target to hit $20M ARR.

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Join Jim and Adam as they explore the importance of taking calculated risks while building businesses.

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3 Key Takeaways

Focus First, Expand Later: Retention.com sells only to Shopify Plus (top-tier) stores. Find a niche (in the market) and exploit it. Worry about expanding after you’ve won that market.

Experiment with Minimal Resources: Before throwing substantial amounts of time and money at a business idea, dedicate the least amount of resources to it to check if it’s viable. Try experimenting as lean as possible. Only after you receive a strong signal back from the market should you throw significant capital at an idea.

Market Variability is Real: Sometimes your business will have growth spurts where you’re growing rapidly, and you’ll need a larger sales force. At other times, it could seem like that sales force is twiddling their thumbs. Be aware of what’s happening in your market and react appropriately.

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View This Episode's Summary

Show Notes

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Join Jim and Adam as they explore the importance of taking calculated risks while building businesses.

‍

3 Key Takeaways

Focus First, Expand Later: Retention.com sells only to Shopify Plus (top-tier) stores. Find a niche (in the market) and exploit it. Worry about expanding after you’ve won that market.

Experiment with Minimal Resources: Before throwing substantial amounts of time and money at a business idea, dedicate the least amount of resources to it to check if it’s viable. Try experimenting as lean as possible. Only after you receive a strong signal back from the market should you throw significant capital at an idea.

Market Variability is Real: Sometimes your business will have growth spurts where you’re growing rapidly, and you’ll need a larger sales force. At other times, it could seem like that sales force is twiddling their thumbs. Be aware of what’s happening in your market and react appropriately.

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Resources

Visit Retention’s website: https://retention.com/

Adam Robinson on Linkedin: https://www.linkedin.com/in/retentionadam

Adam on Twitter: https://twitter.com/RetentionAdam

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About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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If you love what you are getting out of our show please SUBSCRIBE.

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For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

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About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

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Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

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