Pricing & Packaging Intelligence
B2B SaaS Product Management & Pricing Consultants
Understanding and optimizing product-market fit—market position, product usage/adoption, willingness to pay and customer success—is as important as the product itself. At Orchid Black, our pricing consultants believe a company’s pricing & packaging intersects with a company’s strategy and their interaction in the market. Marc Andreesen famously pointed out that when a product is not aligned to its market, you can see it: “because customers aren’t getting value from the products, and press reviews are kind of ‘blah,’ the sales cycle takes too long, and lots of deals never close.”
To avoid these problems, you need a pricing & packaging strategy that supports why customers are using the product, how to get more customers to use the product and how to maximize the value they see from that product. Companies should be thinking about the big picture: How does your product fit into the market and does your pricing & packaging enhance the story you’re telling?
Optimize + Maximize the Value of Your Product
Product Excellence
Product Review. Review product offering(s), technology, and data against markets, accounts, and buyers, to maximize potential fit across target markets.
Product Acceleration. Enhance your product team with best practices, including idea prioritization, development, testing/quality assurance (QA), release management, adoption, and optimization.
Pricing Optimization
Pricing Strategy. Overcome buying constraints by extracting maximum value, and aligning pricing to scale with customer growth.
Willingness to Pay. Package your offering in a way the market is compelled to buy, understanding that some customers want simplicity, while other customers want maximum flexibility. At the core, understand the willingness to pay for your offering, from your market.
Customer Success
Customer Success Strategy. Shift to a customer-centric mindset, resulting in satisfied customers who drive long-term growth and profitability.
Customer Experience & Engagement. Optimize the customer journey to provide an engaging experience and make it a competitive differentiator.
Working with Orchid Black has been a real game-changer for FinListics Solutions. Their team of highly qualified professionals has helped us enhance our product-market-fit, enrich our marketing messaging, and improve our sales and other processes. All while catapulting growth. If you are not already engaging with Orchid Black, I strongly recommend you do so. You owe it to your top-line and market valuation.
Software companies’ product issues regularly lead to investor skepticism. This is due to the inability to retain existing customers or poor product, pricing, and customer management. It can also mean a declining market share. The culprits can be many: changing user behavior, poor go-to-market readiness, poor product messaging, price pressure, user-unfriendly product, or poor customer experience.
To optimize your product-market fit, Orchid Black leverages its product management services to help you map and execute your product, pricing & packaging, and customer needs.