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Greg Ross-Munro and his company Sourcetoad create software for some of the biggest companies in the world, helping them design API management systems, financial tools, and customer facing apps.

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Join Jim and Greg as they explore how non-tech companies can transform themselves into tech-enabled businesses. This transformation isn’t about implementing technology because you think you need to. This requires a purposeful approach that aligns technology solutions with your strategic goals.

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3 Key Takeaways

Know Your Clients’ Customers: How well do you know your clients’ customers? Don’t solely focus on your client because they’re paying you. The success of their customers is tied to your success. Make it a goal to understand the desires, expectations, and pains of your clients’ customers. ‍
Get Out Of Your Company’s Way: In the early stages, a founder is instrumental to a company’s success. But as the company matures, they can be its biggest impediment. Many people reject that the “founders’ dilemma” applies to them, after all—it’s only other companies this applies to 😉
‍If You Don’t Measure It, You Can’t Manage It: Greg self-admittedly “didn't know how to run a company” and had “run companies into the ground.” Then he found Objectives and Key Results (OKRs for short). OKRs empowered his team to measure progress and identify areas for improvement. OKRs—or another goal-setting framework—can help your employees see how their accomplishments tie to the strategy leading the organization towards greater success.

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Show Notes

Greg Ross-Munro and his company Sourcetoad create software for some of the biggest companies in the world, helping them design API management systems, financial tools, and customer facing apps.

‍

3 Key Takeaways

Know Your Clients’ Customers: How well do you know your clients’ customers? Don’t solely focus on your client because they’re paying you. The success of their customers is tied to your success. Make it a goal to understand the desires, expectations, and pains of your clients’ customers. ‍
Get Out Of Your Company’s Way: In the early stages, a founder is instrumental to a company’s success. But as the company matures, they can be its biggest impediment. Many people reject that the “founders’ dilemma” applies to them, after all—it’s only other companies this applies to 😉
‍If You Don’t Measure It, You Can’t Manage It: Greg self-admittedly “didn't know how to run a company” and had “run companies into the ground.” Then he found Objectives and Key Results (OKRs for short). OKRs empowered his team to measure progress and identify areas for improvement. OKRs—or another goal-setting framework—can help your employees see how their accomplishments tie to the strategy leading the organization towards greater success.

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About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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If you love what you are getting out of our show please SUBSCRIBE.

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For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

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About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

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