Zack Dugow, the Founder and CEO of Insticator, has mastered user engagement for publishers. He believes that the future of social media lies outside of the walled gardens of platforms like Facebook and Instagram. Insticator builds social communities for publishers to connect audiences on their sites by curating relevant content for their users. Much like Facebook’s algorithm pushes content they think you’ll like based on your Facebook interactions, now publishers can interact with users to learn what they like and increase ad revenue with a better picture of your audience. In this episode, Zack tells you exactly how that works and shares all the benefits Insticator provides for publishers and their users.
Join Zack and Jim as they talk about building strong publisher communities for improved user engagement. They discuss maximizing ad revenue, building strong teams and the potential pitfalls of acquisitions, and creating a better experience for users without sacrificing privacy.
3 Key Takeaways
Zack is the Founder and CEO of Insticator, a leading global Publisher engagement platform. With over 100+ team members spanning the globe and nearly 2000 publishers utilizing their content engagement units, commenting, and monetization solutions, Insticator is considered one of the most rapidly expanding companies in North America, with their products reaching over 2 billion users annually.
Over the last four years, the company has been named to the Inc. 5000, the Deloitte Technology Fast 500, Crain’s New York Business Fast 50, and AdWeek’s Fastest Growing Solution Providers for Publishers lists. I have also been recognized on the DMN Top 40 Under 40 list and named to Crain's New York’s 40 Under Forty list.
Early on, Zack established Insticator partnerships with large-scale media companies such as The Washington Post, WebMD, and Ancestry.com. In addition to heading Insticator, Zack mentors and invests in startups. Zack is a member of YPO, the IAB and a contributor to the Forbes Tech Council.
Zack Dugow, the Founder and CEO of Insticator, has mastered user engagement for publishers. He believes that the future of social media lies outside of the walled gardens of platforms like Facebook and Instagram. Insticator builds social communities for publishers to connect audiences on their sites by curating relevant content for their users. Much like Facebook’s algorithm pushes content they think you’ll like based on your Facebook interactions, now publishers can interact with users to learn what they like and increase ad revenue with a better picture of your audience. In this episode, Zack tells you exactly how that works and shares all the benefits Insticator provides for publishers and their users.
Join Zack and Jim as they talk about building strong publisher communities for improved user engagement. They discuss maximizing ad revenue, building strong teams and the potential pitfalls of acquisitions, and creating a better experience for users without sacrificing privacy.
3 Key Takeaways
If you love what you are getting out of our show please SUBSCRIBE.
For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.