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When Tauruseer entered the software security market, they targeted large enterprise companies. But when that failed, they went back to the drawing board. With lots of self-reflection and input from channel partners, founder Jeremy Vaughan identified those distractions that stunted his company’s growth.

Jeremy’s journey began from a deeply personal experience with his daughter when her diabetes device and mobile app failed due to “code rot.” Tauruseer solved that issue and more in the compliance and cybersecurity space. The SolarWinds cyber attack in 2020 and the onset of the COVID pandemic highlighted the problems that Tauruseer was solving.    

Join Jim Barnish and Jeremy as they discuss Tauruseer’s pivot from enterprise toward small and mid-market companies, creating an ecosystem for customers, and the hard lessons he learned along the way.

From this Episode:

Ignore your competition. They’re a distraction.

Jeremy Vaughan

Founder & CEO, Tauruseer

ABOUT OUR GUEST

Jeremy Vaughan is the visionary leader and founder of Tauruseer Inc., a leader in the Cybersecurity arena. A graduate of the University of North Florida, Jeremy has spent his career helping businesses thrive. His experience in SaaS, product development, security, and risk management led Jeremy to launch his own software business that offers a cutting-edge Application Security Posture Management platform that brings customers to the forefront of their industries. Throughout his career, Jeremy's focus has been on providing positive results to his clients that better help them serve their customers. In his free time, you can find Jeremy enjoying the beautiful outdoors, mentoring other entrepreneurs, and hanging out at the softball field helping his daughter sharpen her skills.

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Show Notes

When Tauruseer entered the software security market, they targeted large enterprise companies. But when that failed, they went back to the drawing board. With lots of self-reflection and input from channel partners, founder Jeremy Vaughan identified those distractions that stunted his company’s growth.

Jeremy’s journey began from a deeply personal experience with his daughter when her diabetes device and mobile app failed due to “code rot.” Tauruseer solved that issue and more in the compliance and cybersecurity space. The SolarWinds cyber attack in 2020 and the onset of the COVID pandemic highlighted the problems that Tauruseer was solving.    

Join Jim Barnish and Jeremy as they discuss Tauruseer’s pivot from enterprise toward small and mid-market companies, creating an ecosystem for customers, and the hard lessons he learned along the way.

3 Key Takeaways

  • Identify your ideal customer profile (ICP). Don’t get distracted by competitors or bogged down in the wrong market.
  • Founders and CEOs of the future will create and lead ecosystems, not just companies, to meet the needs of those ICPs.
  • Find your ‘why.’ It will not only guide what you do, but also attract the right partners and talent to help you grow and realize that vision.  

Resources

Tauruseer website

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