StubHub is an American event/entertainment ticket exchange and resale company. It provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events. It has grown from the largest secondary-market ticket marketplace in the U.S. into the world's largest ticket marketplace.
StubHub’s rapid domestic and international growth brought on transaction complexities within their supply and delivery chains. IT system readiness was holding back growth as new markets and customer segments with unique buying and selling requirements were developing, overwhelming existing systems and resources. My challenge as a member of the leadership team was to identify and guide a rapidly transforming marketplace as well as develop the transaction management system that would anticipate and flawlessly handle active growth.
Head of Transaction Processing Technology
My role focused on collaborating with StubHub’s marketplace development team to create end-to-end solutions that supported StubHub’s fulfillment of commitments to both buyers and sellers, which are a core value and market differentiator of StubHub. I played a major role in developing the strategic plan and owned execution of the GAAP-compliant Transaction Management System design and buildout. This required building highly effective relationships with leadership in multiple departments within StubHub and maintaining enthusiasm and momentum throughout an 18-month project.
StubHub modernized the event ticket reselling marketplace, enabling B2B, B2C, and P2P to resell event tickets easily and legally. The birth of this new industry inspired competition from newcomers and existing B2C platforms which meant that market share would be determined by those who could build the most elegant marketplace and assure transactions were executed timely and flawlessly. StubHub positioned itself to do both, and with the development and successful launch of their first transaction processing platform, StubHub grew annual revenue from $300 million to more than $2 billion, increasing accounting and financial operational and planning efficiency by 300 percent and accomplished this at 20 percent of alternative cost options.