TradeSmith is a wealth-tech SaaS company that offers hedge fund-level insights designed for the individual investor.
This successful $30M+ revenue wealth-tech company was underperforming due to misaligned organizational fundamentals that limited its growth and threatened to diminish its valuation. A Value Creation Assessment (VCA) revealed the company’s valuation in the marketplace was lower than what was hoped, but there were opportunities for significant optimization. At the time, the company’s largest purchase offer came from an existing strategic investor, at a valuation not suitable to the founder, Richard Smith.
I was tasked with identifying and executing value creation opportunities to successfully optimize capital spend, uncover additional revenue drivers and ultimately, increase the value of the business rapidly to position the company to be bought, not sold, at the right time and right price.
Performed a Value Creation Assessment (VCA).
Transformed data from VCA into key insights.
Transformed insights into actionable recommendations.
Developed and executed a tailored growth strategy.
Orchid Black’s VCA identified opportunities and quick-wins to execute on immediately, which significantly increased the value of the business in a short period of time. During the course of a seven-month growth services engagement, the organization deployed a new go-to-market strategy that made it much more attractive to the eventual buyer, and realized a 55 percent jump in company valuation, making the exit much more attractive to the company’s founder.