Our Impact

The Challenge

This financial technology company puts easy-to-use risk management and portfolio analysis tools into the hands of professional investors. Although it had 30,000 customers, its current organizational structure, strategy and growth trajectory were stagnant or declining and threatened to diminish its valuation.

The Result

Through the execution of a seven-month growth services engagement, the company and Orchid Black executed on a new go-to-market strategy that realized an ROI of more than 4000%.

The Challenge

ThumbStopper, a growth-stage SaaS company in the Martech space, faced stagnation in acquiring new clients and lacked a clear strategy for growth. The company struggled with overspending and inconsistent pricing.

The Result

An organizational redesign was crucial, starting with merging the previously disjointed sales and marketing teams into a cohesive revenue team. Orchid Black, restructured the sales force, improved marketing efficiency by nearly $500K annually, and overhauled pricing strategies. This reorganization cemented a path for aggressive growth, with Westich's promotion and the creation of a new Head of Revenue position further cementing the company's renewed focus.

The Challenge

This tech company was challenged in navigating to cloud computing amidst the dominance of Amazon, Google, and Microsoft. They needed to understand the factors involved in migrating, including cost, performance, and service capabilities, as well as the desires and criteria of its customers.

The Result

Our research aimed to guide a well-established corporation through the tumult of digital transformation and cloud computing integration. It highlighted the importance of aligning business and cloud strategies, understanding the nuanced financial implications, leveraging in-house talent effectively, and conducting a detailed workload analysis for migration.

The Challenge

The Hilco retail team developed a tech platform used to scale and accelerate inventory liquidation efforts and realized it could be offered to their customers to drive best practices and improve sales performance. Hilco realized they needed to scale this for large international retailers but lacked the internal resources to take this on.

The Result

Orchid Black’s strategic growth consultants supported this effort product development at Hilco with the analysis and selection of a software development vendor that had the right combination of sector and company maturity experience. Orchid Black also supported ReStore’s development of a sustainable growth engine by implementing a structured, data-driven, executable sales plan.

There is variability in the COO's function based on the company's needs, the complexity of identifying when a COO is necessary, and the potential pitfalls of hiring at the wrong time or without a clear understanding of the company's specific requirements.

The Insight

The solution involves defining the COO's role, ensuring alignment with the company's vision and goals, and establishing a strong partnership with the CEO. The ultimate aim is to position the organization for success by leveraging the COO's ability to think strategically and implement efficient operational controls while fostering a culture of communication and adaptability.

In the rush to scale and capture market share, companies often overlook the role of customer success, focusing instead on sales and marketing strategies. This approach can lead to missed sales targets and financial instability. The problem is compounded when the roles and responsibilities of customer success, support, and sales teams are not clearly defined.

The Insight

A playbook is presented as a guide to help companies balance their drive for new customers with nurturing existing relationships. The playbook mindset suggests the importance of embedding the mindset across all departments, and tracking key performance indicators that align with customer success goals.

For B2B SaaS companies pricing and packaging is not just about numbers; it's a strategic lever that can significantly impact your company's growth and valuation. When a strategic buyer evaluates your business, they will delve into these aspects to gauge your company's long-term value and scalability. Here are seven key questions that strategic buyers will ask about your pricing and packaging strategies.

The Insight

Orchid Black, with its expertise in pricing and packaging for B2B companies, has identified seven key questions that strategic buyers will ask about your pricing and packaging strategies.

Strategic planning has never been more important. With flux in the economy and uncertainty in taxes, setting a plan with purpose, goals, and timelines is critical. Equally important is how you get it done. Pairing annual operational planning to support a comprehensive strategic plan is the formula for success. In this white paper you will learn how to build and operationalize your plan as well as how to optimize resources to fulfill your plan.