Our Impact
Elevating a Fortune 500 Cybersecurity Company through Pricing and Packaging Solutions
The Challenge
A leading cybersecurity firm partnered with Orchid Black to overhaul its IAM solution's P&P amid rising competition and a shift towards cloud computing and IoT. The company aimed to transition to a user-based subscription model and simplify its offerings to address market misperceptions and the absence of a cloud-first option.
The Result
Key insights led to a strategy introducing a "wedge offering" to ease sales and attract new clients. Orchid Black's collaboration, involving interviews and financial analysis, culminated in a streamlined P&P, equipping the firm for future growth and market agility.
Xyngular Contact Center Assessment
The Challenge
When this organization experienced an unexpected surge of consumer inquiries to their call center, the leadership team recognized a need to improve the customer experience. With plans to expand internationally in the next few years, Orchid Black was brought on board to assess that call center operations could scale rapidly and deliver a high-level customer experience with continuous U.S. and international growth.
The Result
Orchid Black did a phenomenally deep assessment of Xyngular’s current state, prioritizing and refocusing multiple areas for leadership and potential investment for Xyngular so they could successfully scale and deliver a world-class experience. They now have an achievable and stable roadmap to follow for future growth.
From Store Operations to Visual Store Experience
The Challenge
The Hilco retail team developed a tech platform used to scale and accelerate inventory liquidation efforts and realized it could be offered to their customers to drive best practices and improve sales performance. Hilco realized they needed to scale this for large international retailers but lacked the internal resources to take this on.
The Result
Orchid Black’s strategic growth consultants supported this effort product development at Hilco with the analysis and selection of a software development vendor that had the right combination of sector and company maturity experience. Orchid Black also supported ReStore’s development of a sustainable growth engine by implementing a structured, data-driven, executable sales plan.
Cloud Computing Market Research for a $77B Semiconductor Chip Manufacturer
The Challenge
This tech company was challenged in navigating to cloud computing amidst the dominance of Amazon, Google, and Microsoft. They needed to understand the factors involved in migrating, including cost, performance, and service capabilities, as well as the desires and criteria of its customers.
The Result
Our research aimed to guide a well-established corporation through the tumult of digital transformation and cloud computing integration. It highlighted the importance of aligning business and cloud strategies, understanding the nuanced financial implications, leveraging in-house talent effectively, and conducting a detailed workload analysis for migration.
ThumbStopper Increases Market Share and Creates New Revenue Streams
The Challenge
ThumbStopper, a growth-stage SaaS company in the Martech space, faced stagnation in acquiring new clients and lacked a clear strategy for growth. The company struggled with overspending and inconsistent pricing.
The Result
An organizational redesign was crucial, starting with merging the previously disjointed sales and marketing teams into a cohesive revenue team. Orchid Black, restructured the sales force, improved marketing efficiency by nearly $500K annually, and overhauled pricing strategies. This reorganization cemented a path for aggressive growth, with Westich's promotion and the creation of a new Head of Revenue position further cementing the company's renewed focus.