Michelle Westich

Operating Partner
Michelle Westich, Operating Partner, Orchid Blacklinkedin

# Channel Strategy & Management
# Launches & GTM
# Leadership
# Marketing
# Sales
# Strategy
# Turnarounds

I thrive on challenges and specialize in rapidly assessing and identifying quick hits to unify and reenergize organizations while focusing on high-value, high-impact opportunities to stabilize and position a business for rapid growth. My superpower is inspiring and motivating leaders and teams to break away from business limiting mindsets in order to have breakthroughs fiscally and organizationally.

*Epik Communications (now Lumen): SVP Sales & Marketing - Successfully maximized purchase price by boosting top and bottom line performance (sold to Progress Telecom); produced 72% increase in annual sales by reducing customer churn and implementing market, product and customer expansion strategies. (See Abstract)

Intermedia Communications: Head of Sales Strategy & Business Planning - Delivered $170M of revenue growth; Led sales team integration of 6 acquisitions, redefined and rearchitected sales strategy, and retooled sales model for 1400-person, nationwide sales organization.

Education: Michigan State University -  B.A. Telecommunications (Technology & Regulation).


# Retail / CPG

# Manufacturing - Light

# Software / SaaS development


# Social Media


Awards & Organizations
Michelle Westich
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
––Maya Angelou, American poet, memoirist, and civil rights activist

What I'm Reading / Listening To:


Phil Knight opens up in ways few CEOs are willing to do. An amazing tale and honest reminder of what the path to business success really looks like. It’s a messy, chaotic journey, riddled with mistakes, endless struggles, and sacrifice.

Still On My Bucket List:
Go on a European farm to table hands-on culinary adventure and make time for a glass blowing / blacksmithing class. 
Best Business Advice:
Take care of your people, they will take care of your customers and your customers will take care of your business.