Lauren A. Koenig

Associate Partner

# Branding
# Coaching
# Leadership
# Marketing
# Product Strategy
# Startups
# UI / UX

I’m a change-agent by nature with deep experience in travel tech and a penchant for disruptive innovation. Born and raised in the American Midwest, I’ve lived in France, Silicon Valley, and NYC, where I most recently founded TWIP—Travel With Interesting People—to address key gaps in travel personalization. TWIP's AI-driven, patent-pending technology empowers brands to engage with consumers at a meaningful, highly customized level. Great products, smart UI/UX, and brand integrity is where I live.

Orchid Black: Associate Partner - Rebranded Morgan Hill Partners to Orchid Black

Co-Founder: TWIP - Travel With Interesting People

Created State-of-the-Art, Patent-Pending Technology: Travel Behavior / Personalization

Built the Travanality® Brand: Including ideology and behavioral assessment

Education: Ball State University - B.A., Telecommunications (News), Minor in French


# Social Media

# Tour Operator

# Travel Behavior

# Travel Technology

# Entertainment

# Digital Media

# Hospitality

Awards & Organizations

- PhocusWright Summit Travel Award: People's Choice Winner - Runner Up, 2017

- Penfold’s “Maximum Funding” Competition, 2018

- KLRA: Volunteer of the Year (Muskoka, Ontario, Canada), 2019

- Owner: Nine TWIP Trademarks

- Ball State University: Presidential Academic Scholarship

Articles & Case Studies
Lauren A. Koenig
“If you want to take the island, burn the boats.”
—Julius Caesar, Roman general and statesman

What I'm Reading / Listening To:

When your co-founder writes a book, you buy a signed copy—and read it!
Still On My Bucket List:
Get my PADI scuba certification in Hawaii.
Best Business Advice:
Ignore the noise and find the signal.