b2b pricing strategy
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Noah Berk has over 20 years experience in B2B marketing, sales, and strategy and is a co-founder of OBO, a technology performance group. Established in 2016, OBO helps solve the digital challenges of modern organizations by partnering with some of the top software companies in the world. 

Join Jim Barnish and Noah Berk as they discuss outbound email marketing, the pros and cons of partners, and optimizing HubSpot, Salesforce, and Monday.com. 

3 Key Takeaways

  • Professional Service Organizations🤝 Sales: Often professional service firms are run by consultants who are experts at the work they do (which is why they’re consultants). But they’re not salespeople. If you’re building a professional services organization, you’ll need key people who are experts at positioning your organization and selling  to prospects. 
  • Develop Direct Client Acquisition Channels: Even if the majority of your revenue originates from partners, don’t be reliant on them to bring in new clients. To scale and grow your organization, you also need to diversify your lead sources so you’re not dependent on partners (which increases the risk in your business and decreases its value). 
  • Using the 80/20 Rule for Outreach: For 80% of the messages you send prospects, create a general messaging sequence that applies to their customer segment (organization type, pain points, etc.). For the remaining 20%, which are high priority targets, take the time to do more personalized outreach. 

Podcast.

ABOUT OUR GUEST

Noah Berk is a co-founder and co-CEO of OBO, a Technology Performance Group that provides technology solutions and support to optimize organizations' sales, marketing, customer service, and project management systems. Established in 2016, OBO helps solve the digital challenges of modern organizations by creating people-focused solutions.

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Show Notes

Noah Berk has over 20 years experience in B2B marketing, sales, and strategy and is a co-founder of OBO, a technology performance group. Established in 2016, OBO helps solve the digital challenges of modern organizations by partnering with some of the top software companies in the world. 

Join Jim Barnish and Noah Berk as they discuss outbound email marketing, the pros and cons of partners, and optimizing HubSpot, Salesforce, and Monday.com. 

3 Key Takeaways

  • Professional Service Organizations🤝 Sales: Often professional service firms are run by consultants who are experts at the work they do (which is why they’re consultants). But they’re not salespeople. If you’re building a professional services organization, you’ll need key people who are experts at positioning your organization and selling  to prospects. 
  • Develop Direct Client Acquisition Channels: Even if the majority of your revenue originates from partners, don’t be reliant on them to bring in new clients. To scale and grow your organization, you also need to diversify your lead sources so you’re not dependent on partners (which increases the risk in your business and decreases its value). 
  • Using the 80/20 Rule for Outreach: For 80% of the messages you send prospects, create a general messaging sequence that applies to their customer segment (organization type, pain points, etc.). For the remaining 20%, which are high priority targets, take the time to do more personalized outreach. 

About The Dirt Podcast 

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. 

Website: https://www.orchid.black 

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