SUBSCRIBE:

‍

Manik Suri is Founder and CEO of Therma, a technology startup whose mission is to combat climate change by reducing food waste, refrigerant leakage, and energy use from the global refrigeration system. Therma is deployed across restaurants, retailers, and manufacturers nationwide, with leading brands including McDonald’s, 7-Eleven, NOW Foods, and Marriott Hotels.

‍

Join Jim Barnish and Manik Suri as they discuss innovations in the cooling industry, creating an app customers loved yet rarely used, pivoting your business, expanding your sales channels, and experimenting with various business strategies until you find a few that work.

‍

3 Key Takeaways

Understand Your Customer Acquisition Model: In the past, Therma offered a freemium model, but got burned by customers' churn before the recurring revenue started. Focus on paying customers to better understand what top of funnel customer acquisition works for you.

Raising Capital Is Not the End Game: “Raising money is really a tool, not an end. It's just a way to scale impact and do things faster.”

Bridging the Divide: Mass media might make you think that the government and tech companies are at odds with each other. But if you get to know the people involved, it might surprise you to see that they are two groups of people working towards similar outcomes.

‍

View This Episode's Summary

ABOUT OUR GUEST

Manik Suri is the Founder and CEO of technology company Therma. Before founding Therma, Manik co-founded the Governance Lab (GovLab), an innovation center at NYU that developed technology solutions to improve government. He is a former Affiliate of Harvard’s Berkman Center for Internet & Society and has held positions at global investment firm D.E. Shaw & Company and the White House National Economic Council.

‍

Before founding Therma, Manik co-founded the Governance Lab (GovLab), an innovation center at NYU that developed technology solutions to improve government. He is a former Affiliate of Harvard’s Berkman Center for Internet & Society and has held positions at global investment firm D.E. Shaw & Company and the White House National Economic Council.

Show Notes

‍

3 Key Takeaways

Understand Your Customer Acquisition Model: In the past, Therma offered a freemium model, but got burned by customers' churn before the recurring revenue started. Focus on paying customers to better understand what top of funnel customer acquisition works for you.

Raising Capital Is Not the End Game: “Raising money is really a tool, not an end. It's just a way to scale impact and do things faster.”

Bridging the Divide: Mass media might make you think that the government and tech companies are at odds with each other. But if you get to know the people involved, it might surprise you to see that they are two groups of people working towards similar outcomes.

‍

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please SUBSCRIBE.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

‍

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

‍

PLEASE SUBSCRIBE: