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Stop wasting time and resources building the perfect product prior to launching. Know your customer, listen to them, and build what they need. They will likely enjoy giving feedback and being part of building the product alongside you!

Tune into this episode to hear Brad Kugler, cofounder of DirectMail 2.0, talk with host Jim Barnish about his founder’s journey moving from VHS sales to building a SaaS company that accompanies direct mail advertising. They discuss jumping ship mid-career, how Brad utilized his (lack of) education in developing new technology, and why continually iterating on your product is essential to stay ahead.

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3 Key Takeaways

Know your customer. Let them guide your product development. It doesn’t have to be perfect, it has to be what they need.
Technology can’t be static. You have to build your product and improve on it. If you don't, your competition will one-up you and leave you behind.
Become educated in your industry. That doesn’t necessarily mean you need a formal degree. Brad spent months educating himself so he could communicate effectively.

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Show Notes

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3 Key Takeaways

Know your customer. Let them guide your product development. It doesn’t have to be perfect, it has to be what they need.
Technology can’t be static. You have to build your product and improve on it. If you don't, your competition will one-up you and leave you behind.
Become educated in your industry. That doesn’t necessarily mean you need a formal degree. Brad spent months educating himself so he could communicate effectively.

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Resources

Brad's LinkedIn

All In podcast

Direct Mail website

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