A fintech firm initially brought in Orchid Black to evaluate a potential transaction and to perform a Value Creation Assessment (VCA) with the goal of identifying areas of opportunity and provide an estimated valuation in the marketplace.
After performing the VCA, which included reviewing company data, conducting market research, and holding internal and external interviews with stakeholders, Orchid Black quickly identified massive opportunities for growth, but certain factors were inhibiting the organization’s ability to grow.
Key factors included:
- Adoption by 400+ US clinicians
- Initiation of two clinical studies
- 1000% increase in website traffic
- Increased conference and partner exposure for CSO
The rapid deployment of a robust, multi-channel, analytics-driven digital presence was the critical driver of growth for this tech player.
Orchid Black operators created a digital identity and messaging strategy for the company, implemented across multiple channels, targeting primary personas. The plan encompassed:
A manufacturer of genetic analysis instruments had built a product that made testing in molecular genetics faster and more accurate. What they lacked was the necessary brand equity to communicate the technical features of the product effectively to their target audience: researchers and medical professionals who would need to understand the functionality of the product before requesting a demo. The risk of a failed product launch was real, highlighting the critical need for a strong, multi-channel digital presence.
"Orchid Black was able to come up with phenomenal insights in a matter of weeks just by analyzing the data that was already within our own company. That alone was worth every penny of the VCA (Value Creation Assessment)."
-CEO & Founder, fintech company