Insights.

Facilitated investment and developed go-to-market strategies to kick-start growth.

The Problem

Online data privacy start-up with no capital, brand, or product creating a new business category with complex data and security challenges.


The Team
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Background

The Outcome

- Raised $300K seed round.

- Prototype delivered to 100 beta users.

- Universally positive response by thought leaders in online privacy space.

The Partnership



The Solution
  • Authored business plan and investor materials.

  • Specified all product and website content, user interface, user experience, use cases, and personas.

  • Developed go-to-market messaging, programs, and partnerships for both seller and buyer audiences and authored intellectual property filing.

The Challenge

Online data privacy start-up with no capital, brand, or product creating a new business category with complex data and security challenges.

Accelerating Route-to-Market
The Results



Testimonial

"Orchid Black was able to come up with phenomenal insights in a matter of weeks just by analyzing the data that was already within our own company. That alone was worth every penny of the VCA (Value Creation Assessment)." 

-CEO & Founder


This project embodies the archetype of an organization built by a brilliant, visionary founder who has a good product, then builds a successful company as large as he possibly can. However, like most great founders, he eventually hit a wall and needed to bring on a growth partner to make a decision on where to go next. The Orchid Black team was the perfect complement to help take this company to the next level, increase the value of the business, and exit quickly.
–Jim Barnish, Managing Partner, Orchid Black