Case Study.

Raising Capital Through Strategic Alignment And Operational Efficiency

Orchid Black designed and executed a successful investment strategy for this pre-revenue startup.

Summary

The Challenge

Although the company had a sophisticated product with broad appeal in an expanding market, they were struggling to achieve liftoff. Burn rate was unsustainable, while a first-time team lacked the experience to see through an investment strategy. For Orchid Black, the most immediate objective was to position the company to raise funds through an end-to-end investment strategy.


The Solution

At the outset, Orchid Black put together a thorough investment strategy, including:

  • Due diligence preparation. A complete, investor-ready data room was prepared, including pitch materials. This often overlooked aspect of investment preparedness was critical to the success of a quick fundraising cycle. The company was able to demonstrate sophistication and instil a sense of “deal FOMO” in investors.

  • An investor pipeline and outreach plan. A highly targeted investor pipeline and multi-channel outreach plan was established for the company, leading to productive meetings, driving investor interest in the company. The pipeline provided the systematic, data-driven framework required to put the company in front of the right investors and align presentations with investor interests.

  • Investor specific coaching for company leadership. While a pipeline was an essential framework for generating interest, it was also critical to establish a meeting strategy targeted to each investor. Orchid Black operators coached the founders in preparation for investor meetings by gathering critical intel, establishing a specific strategy for each meeting, and advising on how to drive the conversation forward.

    “Orchid Black was able to help us through every step of the investment process,” said the company CEO, “providing a systematic and data-driven approach to secure funding.”

The Outcome

- A data driven roadmap to deliver strategic growth

- Client raised $2.25mm in under 6 months.

The end-to-end roadmap and execution Orchid Black provided achieved the desired objectives for the client, helping the pre-revenue startup hit their next growth milestone through successful investment strategy and execution.

About Orchid Black

Orchid Black was founded on the principle that deep industry knowledge, pragmatic operating expertise, and a unique playbook produce superior results. We create strategies and deliver operational support, aligning with stakeholders to achieve objectives. Honed at hundreds of technology companies, our innovative, capital-efficient Operators as a Service model is battle-tested. It works.