A manufacturer of genetic analysis instruments had built a product that made testing in molecular genetics faster and more accurate. What they lacked was the necessary brand equity to communicate the technical features of the product effectively to their target audience: researchers and medical professionals who would need to understand the functionality of the product before requesting a demo. The risk of a failed product launch was real, highlighting the critical need for a strong, multi-channel digital presence.
Orchid Black operators created a digital identity and messaging strategy for the company, implemented across multiple channels, targeting primary personas. The plan encompassed:
- Adoption by 400+ US clinicians
- Initiation of two clinical studies
- 1000% increase in website traffic
- Increased conference and partner exposure for CSO
The rapid deployment of a robust, multi-channel, analytics-driven digital presence was the critical driver of growth for this tech player.