Location: Tampa, FL
Date: September 1, 2021

As a Market Research Associate at Orchid Black, you will focus on client engagements across our Market Research & Analytics (MR&A) practice. In this practice, we gather, aggregate, and develop actionable customer and competitive insights so that businesses can clearly understand their strengths, weaknesses, and opportunities to reach their full potential. 

In this role, you will have the opportunity to engage with businesses across a broad range of industries and sizes (growth-stage startups, SMB, Enterprise). The activities you will be doing on a day-to-day basis include:

• Market Research and Trend Analysis
• Exploring New and Emerging Markets
• Competitive Intelligence
• Market Opportunity Sizing
• Business Model Testing and Iteration
• User and Customer Research
• Customer and Stakeholder Interviews
• Synthesis of Research into Data-Driven Insights
  

You will also be given the opportunity to impact Orchid Black’s Growth Services practice by rigorously analyzing the value of a business in its current state through our proprietary Value Creation Assessment (VCA). In VCA engagements, you will be responsible for working directly with our clients to analyze each segment of their business (strategy, talent, product, revenue, and operations). The output from your analysis will empower Orchid Black’s team of growth experts to develop and execute a set of strategic recommendations that help our partner-clients reach sustainable growth.

Orchid Black encourages all of its Market Research Associates to continuously develop their skill sets and gain experience.  Associates will gain first-hand knowledge of clients’ business issues while building analytic, research, solution development, and communications skills. Associates take ownership of specific tasks on client projects, as well as responsibility for supporting the broader problem-solving effort. 

Reports to: Manager, Marketing Research & Analytics Practice
Supervises: N/A
Travel Requirements

• 30%-40% percent travel required and stays lasting for a period of 2-5 days depending on quarterly cycles and client needs. 

Physical Demands

• Continuous sitting for prolonged periods more than two consecutive hours in an 8 hour day interspersed with mobility.
• Keyboard use of greater or equal to 40% of the workday.

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Hired Market Research Associates will be required to complete initial onboarding/training to fully understand Orchid Black’s methodology and approach. Once training is completed, Market Research Associates will contribute to projects by serving as project team members within the Market Research & Analytics (MR&A) practice. 

The Research Associate possesses excellent communication and organizational skills, and a strong focus on client satisfaction. The workplace environment at Orchid Black is dynamic and an Associates’ day-to-day activities will vary depending on their assignments.

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ESSENTIAL DUTIES AND RESPONSIBILITIES

General

• Proactively manage their own workload and collaborate with other associates and operating partners  across multiple projects and initiatives.
• Follow OB processes and methodology.
• Regularly contribute to process improvements and best practices.
• Report on progress and provide relevant information during project reviews.
• Review and provide guidance / assistance to other team members.
• Participate / contribute in regularly scheduled company calls and meetings.
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Client Services

• Collect data on companies, customers, competitors, industries, and markets to consolidate information into actionable items, reports and presentations.
• Understand business objectives and design methods to discover key data sources and elements to gain insights.
• Compile and analyze statistical data using modern and traditional methods. 
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports and make recommendations.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
• Remain fully informed on market trends, other parties researches and best practices.

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Business Development

• Participate in scoping and estimation of effort for new client research engagements.

Education  

• Bachelor’s degree in Business, Marketing, Statistics or related field from an accredited university, MBA is a plus.
  

Experience  

• 2-4 years working in a professional business environment.
• Proven Market Research Analysis experience.
  

Other Knowledge, Skills Abilities or Attributes   

• Excellent written and verbal communication abilities and strong attention to detail.
• Research skills - An ability to do “deep dives” in different products, companies, and sectors, and develop new insights.
• Strong analytical skills, comfortable with qualitative and quantitative data.
• Problem solving and critical thinking - analyzing and simplifying complex issues; identifying problems and operational bottlenecks; developing potential solutions; and implementing and executing them,
• An ambitious, hungry, and humble attitude.
• Adequate knowledge of data collection methods (polls, focus groups, surveys, market research, customer interviews, etc.).
• Highly motivated self-starter who creates opportunity does not wait for direction, is highly organized and operates with limited management – this role must be resourceful.
• Excellent interpersonal and relationship management skills.  Ability to work with agile culture with a mix of different personality types. Must have proven ability to influence others to achieve results.
• Strong organizational skills –must be comfortable managing (and prioritizing) multiple tasks on multiple projects.
• Basic understanding of the technology landscape for business uses.
• Ability to interpret large amounts of data and to multi-task.
• Search engines, web analytics, and business research tools acumen.
• Proficient in business productivity tools (Microsoft Office, Google Suite).
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
• Working knowledge of data warehousing, modeling and mining a plus.
• Familiarity with CRM systems.
  

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. We ensure clients hit bigger milestones and see greater returns faster. Behind Orchid Black’s customized assessments, strategy and effective execution are its people. We are skilled problem solvers, operators, and entrepreneurs ourselves. In addition to data-powered assessments and customized business blueprints, we deploy operators to roll up their sleeves, dig-in deep, and execute on our recommendations. Working side by side with our client-partners, Orchid Black mitigates financial and operational risk and builds a foundation of trust, co-accountability, and mutually beneficial outcomes. Orchid Black’s sweet spot is powering-up founder-led companies — and accelerating outcomes. We also help private equity firms, family offices, and even big brands, turn the tide. Whether the end goal is market fit or an exit, Orchid Black strengthens its partner-clients. For more information, please visit Orchid Black.